Looking to build your own Home Business? You might be investigating different ways of doing this, or maybe you’ve already started your own Home Business but are struggling to generate leads. You might be interested in joining a membership or trying to learn and understand the process of Internet Home Business memberships. Maybe an email came to you that you weren’t expecting and it sparked your interest in opening your own Internet Home Business.
One of the things that has helped me build my Home business more efficiently is learning to recognize what’s actually real out there and who’s telling the truth when it comes to making money. I know many people, including myself, who spent hundreds of dollars on “get rich quick scams” because we believed in the person who was telling the story. What we should have been focusing on is not the story teller, but the product, program, or membership they were trying to, and in many cases did, sell us.
It is amazing how many people out there in the Internet world get away with scamming others. Because, really, there is no one watching and even if there were, many of these sites close as fast as they open. In other words, they take your money and run, and they are very, very good at it. As soon as they close one site, they open another. They make the same promises as they’ve been making, but their names and the names of what they are selling have changed.
Some ways to recognize a scam site is if you fill out an opt-in form believing that you are going to be able to find out more about a company or its products via your email. The original opt in site states that you will be able to find out more and will not be asked and/or are under no obligation to buy, but then as soon as you hit the submit button you are redirected to another site asking you to “Wait…for a small amount of money, the next ten people who sign up for …” and they make you believe that you are special and that they are giving you a discount on their product. You want to believe and you want to learn more so you buy into it, only to be redirected again to purchase an even more expensive home business marketing idea.
Before you know it you’ve spent a hundred dollars on merchandise that 1) you either don’t understand, or 2) you aren’t even sure what it is that you bought. If that isn’t bad enough, you might not even know who you bought it from. Some scam artists have gotten so good at this that they have the audacity to send you an email telling you that for just so much additional dollars you’ll become a top earner in their company. Quick side note here, you should never have to pay to become a top earner, your sales commissions should prove that you’re a top earner.
When creating your own on-line home business it will be important for you to be honest and up front with both your new leads and your existing clients or customers. If you’re serious about owning a business, your reputation will depend on it.
You might think your biggest problem would be a lack of money, but not so, your biggest problem will be understanding who your audience is. You know those people who are actually going to be interested in what you’re selling. If you are selling Internet Home Business memberships then you will appeal to two different types of audiences; People who are interested in learning how to build an Internet Home Business and sell their own products, or people who want an Internet Business, but want someone else to provide the products and to do their selling.
People who want to build their own Internet Home Business and sell their own products will join your membership program because the program is actually an education. You offer courses or lessons that will teach the purchaser of your program how to build their own home business starting with a strong foundation. The program that you are selling should include lessons on how to purchase a domain and how to create a website. It should also give information on generating leads, learning advertising and marketing strategies, social networking, and search engine optimization or SEO for google and other directory listings, It will probably also educate them on blogging and email practices.
These types of programs are an excellent opportunity for anyone to learn what owning an Internet Home Business is all about. For very little money they are taught what works and how to compete in the Home Business arena. Again, you’ll want to do your homework before joining to find who or what companies or programs are believable and which ones offer the most for a Home Business education.
Home Business memberships are also opportunities to own a Home Business. In this scenario the member pays a monthly or yearly fee and purchases their own leads, but other people within the membership network make the calls to the leads to sell the same membership that they bought into.
Though this isn’t a Home Business in the traditional sense of the word, it is a Home Business in that the member makes a percentage off the memberships that were sold via their leads. The people (also called coaches) who make the calls for them make another percentage, with the rest going back into the actual program. This might sound somewhat like affiliate marketing, but you only sell the one program; namely memberships and your webpage is redirected to the original membership site. Your name or a company name that’s yours is never actually seen or used.
This could be a good Home Business to get into as long as the Home Business membership that you joined into is rock solid and trustworthy, and you and your following can afford the fees. Telling people that they can make millions in just one week isn’t honest. If people could make millions in just one week, or even a month or a year, everyone would be doing it. You want to sell a Home Business membership that has an honest presence in the Internet Home Business arena, so make sure to do your homework and investigate your options.
The biggest problem that the home business industry has is in generating new leads. If you’re not going to advertise or use your own opt-in forms, then you might want to start thinking about purchasing leads. You can purchase new leads from the company or companies where you have memberships or you can purchase leads from companies that specialize in selling leads to other people based on their audience. Both ways of obtaining leads can generate new memberships or customers, just be careful here as buying leads can get expensive.
Generating leads has also become difficult because the industry has been inundated with false promises, so people are very hesitant to spend their money on what they might perceive as a scam. You’ll want to entice new leads by first recognizing and validating their hesitancy, and second by providing a solution to their hesitancy.
One way to do this is by having them watch a video that introduces you and your company. You’ll want to personally speak to your potential customers about your program, products, or the membership(s) that you are trying to sell. You might also consider giving them access to one of your weekly calls where students and/or members discuss their successes and failures, or you might offer free information that can be sent to them via email. This way there is no pressure on your leads to join or put up any money right then and there.
Building your Home Business requires stamina, dedication, and persistence. It is important that you also believe that you can make it happen – negativity is your worst enemy. Don’t think that your success will happen over night. You need to get your name and product out there, the competition is fierce, and your audience is leary. Learn everything you can about building your Home Business. Stay Positive! Stay the Course!